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Note that more than two redirects are not good practice for ranking a page. Doorway pages send users to irrelevant content contrary to their search queries. All doorway pages cloak the end page, and in cases where they have the same destination, they look similar in design and content. At times, it's not 1 to 1 page, as there can be more intermittent pages (see below the section Sneaky Redirects) on the way to the destination with the aim to generate affiliate pageviews (unnatural traffic) or ad revenue.
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Scammers built doorway pages or domain names to game the rankings essentially tricking users with many similar search results to go to the same destination page with redirects. For videos offer descriptive text in HTML or even publish the transcripts.Ī Doorway Page is a cheating tactic. For Javascript place the exact content of the Javascript element in a noscript tag. For images, you can use descriptive text in the alt="" attribute. Pictures, Videos, JavaScript, and Flash, should offer some descriptive text so disabled people and search bots can understand what the item is about. Google does not penalize the accessibility elements. They get eventually caught and penalized, but even before that, their pages don't get any push as the spammy tactic doesn't work anymore. All tricks come to light and become useless and spammy.Īre people still using the technique today? Remove anything that raises questions about its legitimacy or use to human readers. As a general rule, anything that's not viewable is spammy. When you use a text-based browser like Lynx, you can see pretty much what Google bot crawl. There is a section in Google Search Console Help about Hidden Text and Links where it says: "Hiding text or links in your content to manipulate Google's search rankings can be seen as deceptive and is a violation of Google's Webmaster Guidelines." Source. Google soon discovered the gimmick and hit hard all the spammers. Spammers used to set the font size to 0 or something above 0, use the same color font as the background i.e., white text on a white background, positioned text off-screen with CSS, locating text behind an image, or hiding links by linking one little character. It's an old technique from the time people used to hide links and text so they could achieve better rankings in Google.